At the helm of Sequoia Productions is Cheryl Cecchetto, a native of Sudbury, Ontario, Canada who has made a name for herself in the United States and Canada as a top event producer. She is often interviewed for her expertise on shows like Good Morning America, Canada AM, CNN, E! Entertainment, Entertainment Tonight, Access Hollywood and many others. Cheryl and the Sequoia Productions team have also been featured in The Los Angeles Times, InStyle, and The Robb Report among other print media outlets.

Cheryl believes that her company’s success stems from old-fashioned values, hard work,  creative risk, and by maintaining great communication with the client. “I work from the  foundation of relationship with all my clients. It’s our job to assist in realizing a vision and nothing is more satisfying to me than bringing that vision to reality.” Cheryl and her staff  attend to each element of the production with an eye for balance. “Everything is important. Every possibility is treated as if it were a once–in-a-lifetime opportunity.”

Cheryl is a multi-tasker who balances her work with her home life to keep her motivated,  energized and especially creative. She believes that the love and support of her husband and two young children have helped propel her and her company to where it is today, an  innovative leader in the field of event production.