Founder and president of Sequoia Productions, Cheryl Cecchetto set out to develop a visionary company that would perform more than just event servicing. Now 17 years later that vision has been realized. Cecchetto and her company have produced, managed and directed some of the most prestigious and original productions in the event world. Based on her 20 years of management and production skills, Cecchetto and her team have become the flagship for innovative style and personal professionalism. Despite her boundless enthusiasm and infectious personality, Cecchetto still believes her company's success stems from old-fashioned values, hard work, taking chances and, most importantly, client communication. "I work from the foundation of relationships with my clients. It's our job to assist them in realizing their vision and, believe me, nothing is more satisfying than seeing that vision become a reality for the client and for us as well." CONTINUED