Indeed, some of the company's signature events such as the Guess Anniversary Party and the Entertainment Weekly Annual Emmy® Celebration have left no doubt that the company has more than its share of high-profile clientele. Cecchetto says the company's philosophy is simple, "We create 'experiences', not events and we are a full service company, designing everything from the décor to the menu to security to entertainment, florals and lighting. "We take every detail seriously, even down to the departure gift. In short, the works!"

Managing "the works" often requires compiling a team of 1,200 staff and sub-contractors, including 150 chefs, 50 musicians, 250 waiters and 50 bartenders.

Sequoia Productions has also expanded into commercial branding, developing for their clients original methods of conveying commercial messages or sponsor logos that are both subtle and memorable. Whether streamed across ceilings, floors, walls, or embedded in an ice sculpture or even adorned atop a chocolate truffle, as Cecchetto explains, "We do it tastefully and with elegance, making it more of an experience than a distraction."

With its signature indelibly etched on such events as the Academy Awards® Governors Ball and its relentless quest for creative innovation and quality service, Sequoia Productions, like its namesake, will continue to grow and grow...for a very long time.

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